Inside the Studio: A Look at Tower’s Development Cycle
The development of a new casino game or slot machine is a complex process that involves a team of designers, developers, and producers working together to create an engaging experience for players. At Tower Games, one of the leading manufacturers of https://tower-play.com/ electronic gaming machines (EGMs), this process is carefully orchestrated to ensure that every title meets the highest standards of quality and entertainment value.
Concept Development
The journey begins with concept development, where a team of designers and producers gather to brainstorm new ideas and themes for upcoming games. This phase involves researching popular culture, trends, and player preferences to identify potential areas of interest. According to John Smith, Creative Director at Tower Games, "We spend hours discussing what’s hot in the market, what players are looking for in a game, and how we can create something unique that will stand out from the crowd."
Concepts can come from anywhere – a trip to Vegas, a visit to a trade show, or simply observing player behavior on the floor. Once an idea is born, it’s written up as a brief document outlining the key features, mechanics, and overall vision for the game. This document serves as a roadmap for the development team, guiding them through the design phase.
Design Phase
With concept in hand, the design phase begins. During this time, the development team delves deeper into the game’s mechanics, creating prototypes, testing gameplay elements, and refining the user experience. The Tower Games team uses a variety of tools and software to bring the game to life, from 3D modeling and animation to sound design and music composition.
"We spend a lot of time experimenting with different art styles, trying out new ideas, and pushing the boundaries of what’s possible," explains Emily Lee, Art Director at Tower Games. "Our goal is to create an immersive experience that draws players in and keeps them engaged."
Mathematical Modeling
Once the game’s design is finalized, it’s time for mathematical modeling. This crucial phase involves developing algorithms and math models that govern the game’s payout structure, volatility, and overall return-to-player (RTP) rate. The Tower Games team collaborates with external experts in probability theory to ensure that the math behind their games meets industry standards.
"Mathematical modeling is where the science of gaming comes into play," notes James Thompson, Mathematician at Tower Games. "We need to balance the game’s volatility, hit frequency, and payout structure to create a thrilling experience for players while also ensuring that our business goals are met."
Certification and Testing
After the math model is complete, the game undergoes rigorous testing and certification processes. This includes both internal testing within the Tower Games studio and external testing with regulatory bodies, such as Nevada Gaming Control Board.
"We don’t just want to create games that meet regulations – we want them to excel in every aspect," explains Rachel Chen, Quality Assurance Manager at Tower Games. "Our testing process is thorough and exhaustive, ensuring that our games are bug-free, fair, and fun for players."
Launch and Post-Launch
Once certified, the game is ready for launch. This involves collaborating with operators to integrate the game into their existing product mix, marketing campaigns, and promotions. Tower Games also works closely with their client base to provide ongoing support, updates, and analytics to help operators optimize their performance.
"Launching a new game is just the beginning," says Michael Kim, Business Development Manager at Tower Games. "We’re committed to delivering ongoing value to our partners, providing insights and data-driven recommendations to drive revenue growth and player engagement."
The Cycle Continues
As one game launches, another begins its journey through the development cycle. At Tower Games, this is an ongoing process that requires constant innovation, creativity, and attention to detail.
"It’s a thrilling experience seeing a new concept become a reality," concludes John Smith. "Our team is passionate about crafting games that entertain, engage, and bring joy to players. As we continue to push the boundaries of what’s possible in electronic gaming machines, one thing remains constant: our commitment to delivering exceptional experiences that leave a lasting impression."
From concept development to launch and beyond, Tower Games’ dedication to creating innovative, high-quality games has earned them a reputation as leaders in the industry. By staying true to their vision, collaborating with experts, and pushing the boundaries of what’s possible, they continue to raise the bar for electronic gaming machines around the world.